Helping Animals is #SeattleAF

Seattle Animal Foundation needed a rebrand after expanding its mission from solely supporting the Seattle Animal Shelter to fundraising and grantmaking for a broader range of local animal welfare organizations.

Partnership with Cassidy Smith resulted in an ADDY award-winning comprehensive brand system that repositioned SAF as a broader community partner, including redefined messaging and a refreshed visual identity that underscores its commitment to improving the lives of animals in need.